Your Skills Are Valuable: Boost Your Income Teaching, Editing, or Coaching Online
with Lexi Merritt of Pretty Decent
Wednesday, Nov. 13, 2024
8—10pm EST
Many creative writers supplement their writing income by teaching—but if you're adjuncting, or teaching for a small literary organization, you're likely only earning a fraction of the students' tuition, after administrative and marketing fees. Writers can earn more income by marketing their classes, or their editing or coaching services, directly to students and clients. Do you have an idea for a class you'd like to teach, or a service you could offer, but you're deathly allergic to self-promotion? Do you have a Substack newsletter you’d like to monetize? Would you like to design a creative offer to encourage preorders of your new book?
In this design sprint taught by marketing strategist Lexi Merritt, you'll learn how to answer these questions:
What are you selling? Who is it for? Why does it matter? How does it work? How will people pay for it?
You'll leave with a renewed sense of conviction about what you're selling and why it's valuable.
This is for writers who:
Have previously taught writing classes for literary institutions but can see the earning potential of marketing directly to potential students
Have already gotten freelance editing clients through word-of-mouth referrals and would like to do more to promote their services
Have unique expertise (e.g., pitching magazines, or writing personal essays) that they want to share with more writers
Have a weird idea for a class they'd like to teach, without worrying about getting it past institutional gatekeepers!
Have fantasized about building an editing or coaching business, in order to have more time and freedom to write their own books
Have a Substack they would love to monetize, if they could just figure out what to offer paying subscribers!
Have a book coming out and want to design an amazing preorder offer to incentivize their fans to order the book early
Register HERE:
How to Get a Book Deal the Easy Way
with Leigh Stein
Thursday, Nov. 14, 2024
5 pm PST / 8 pm EST
Agents get up to 100 queries in their inbox every day. Book editors get dozens of submissions each week. It isn’t the most beautifully written 300-page manuscripts that rise to the top—in the era of short attention spans, it’s the killer concept that sells. Learn how to answer the question, “What’s your book about?” in a way that makes an agent or an editor think, I need this in my life IMMEDIATELY, in this master class taught by Leigh Stein, the author of six books and a coach whose clients have sold projects to imprints of Penguin Random House, Hachette, HarperCollins, and Simon & Schuster. Writers at all stages of the publishing process—whether you're drafting your manuscript, querying agents, or about to have your debut published—can benefit tremendously from thinking about their book from a reader's point of view. This is for fiction and non-fiction writers (poets also welcome!). Conceptualizing a book gets at the paradox at the heart of book publishing: your book must be totally original and similar to something that's already popular. By the end of this master class, writers will be able to describe their own book in a succinct and compelling way. Please note: this master class does not include personal feedback on your concept from Leigh. Students should come prepared with a list of three to five comp titles, in their category, published in the last three to five years.
Registration Fee: $150
If you cannot attend live, you will receive a link to the recording. The recording will be available for 30 days.